André
was painting an original watercolor late one night and was attaching the mat
to the painting and somehow a spot of coffee appeared on the mat. Tired and
upset, he tried to cover up the coffee stain by carrying the original art
over the inner mat to the outer mat. His wife, Rosella urged him to do the
other side thereby creating a unique and pleasing 3-dimensional effect.
André took three of these unusual paintings to the art show along with his
regular matted art to see if customers liked them as much as he and his wife
liked them. Well, they loved them! After six months, it became apparent the
customers demand exceeded André’s limited time to produce all originals.
Something had to be done!
A PRINT / ORIGINAL WAS
CREATED !
André and his charming wife put their heads together and decided to make
prints of André’s original paintings, attach the mat and André would hand
paint original art to the extensions on both sides of the mat to continue
the design. The customer response has been more than satisfying and for the
last 10 years, André has made this his trade mark. The combination of a
print and original art on the mat has been an excellent marketing tool.
Each hand painted mat is
slightly different because it is original and not machine made. André has
had a solid and successful career for more than half a century starting by
attending the Art Students League and Pratt Institute in New York. Having
moved to the California Desert, his primary concentration has been on
creating sensitive watercolor desert and southwest themes. André has won
many, many, awards and had his paintings published in several periodicals,
books, magazine covers and honored by several art festivals to be the Poster
Artist.
source:
http://art-exchange.com/artistbio.aspx?ArtistID=53562